Profit is a common Meme on 4chan, shamelessly stolen from an episode of South Park featuring Underpants Gnomes. Naturally the gnome business plan is a satire; every gnome is unaware of a vital step in a cunning plan but simply assumes another more important gnome does.
The original plan
- Steal underpants
... the gnomes assume that they'd figure out step 2 before they finished step 1.
How to Profit
- Kick John Fuklaw in the nuts.
- Survive John Fuklaw kicking you in the nuts.